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Charleston is known for some killer creative types and the cool creative agencies that hire them.
But one Charleston-based digital ad agency, in particular, is taking their talents far beyond the state lines of South Carolina, and it’s a company you’ve probably never heard of before.
Well, you might have heard of Push, but it’s probably because they are one of South Carolina’s most prominent political and issue advocacy consulting agencies. Or because it’s owner, Wesley Donehue, is a partner at Frothy Beard Brewing. Ever been to Frothy Beard and seen all those people with computers? That’s the Push team. As Frank Ocean once said, “work hard in silence, let your success be your noise.”
What you may not have known, is that for the last couple years, Push has been shifting from political and issue advocacy to crisis communications and brand reputation marketing. With the rise of digital media, Push has been working to attract some of the biggest national brands to its home right here in Charleston.
SeaWorld’s latest ad, created from start to finish by Push Digital, has been ranked the top “Breakthrough Ad of Q3 for 2017” by Ace Metrix. According to Ace Metrix, the ad has performed better across all metrics than any other travel ad in SeaWorld’s database (dating back to 2010).
From curing ill, injured and orphaned animals to saving the environment, SeaWorld shares how they want to change the world with their new mission in this ad. Every single time you visit one of SeaWorld’s parks, you are contributing to that mission. The ad itself takes you on a visual journey with breathtaking footage of the ocean, sea creatures, animal rescues, releases and so much more.
When you think of advertising, you think Madison Avenue, New York. But Push Digital is proving that Charleston is becoming a creative center of the South. Just watch the ad they created that took our breath away, and you’ll see why.
Ace Metrix went on to say, “After dealing with a tarnished reputation in recent years, SeaWorld successfully demonstrated to most viewers that they are committed to making a positive impact on this planet. ‘From Park to Planet’ outperformed advertising norms across all user groups.”
Push Digital, located in West Ashley adjacent to Frothy Beard Brewing, started in 2007 by a couple of guys wanting to make their mark in the world. As Push Digital’s Founder and CEO, Donehue is constantly preaching about “Positive Vibes” and “Pushing People To Action” on their social media accounts. On any given day, when they aren’t kicking some serious a** in the office, you can find them next door sipping a beer in the brewery brainstorming ideas for a new campaign.
They’re obviously doing something right, here in the Holy City.
SeaWorld is definitely one of Push Digital’s biggest clients on the roster, right up there with Marco Rubio and Airlines for America.
We’re proud to call Push Digital one of our own, and we can’t wait to see them continue to climb the ladder of success in the coming years.