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Featured

These Small Charleston Agencies Yield Big Results

Featured Image Credit: Cobble Hill

Small businesses don’t always yield small results and that is apparent in the current and continued success of many of Charleston’s finest digital marketing firms. We no longer live in a society that can affirm that bigger always means better, and that is apparent with companies like, Cobble Hill, Lou Hammond, Push Digital, Fuzzco and Hook. These seemingly small marketing firms have grown and are continuing to expand their networks beyond Charleston with no limitations on future success.

Cobble Hill: A company aiming to connect with audiences through intelligent design, marketing and technology.

Having great success with their current clients including Jack Rudy Cocktail Co., Le Creuset and Draper James, to name a few, Cobble Hill continues to climb to the top. In their most recent venture with Cynthia Rowley, a local women’s clothing boutique specializing in vanguard and edgy styles, Cobble Hill has far exceeded expectations in elevating their clients’ digital presence and overall sales. They prepared the site to handle high volume traffic and to be effortlessly updated as needed.

Cobble Hill applies their user experience analysis and also, utilizes Google Analytic tracking for a better understanding of user trends, direction, and sales seasons. The post-launch of the website not only increased sales but did so exponentially. If you’re looking to step up your fashion game, check out the Cynthia Rowley website.

?#??F?R?E?S?C??O?

A post shared by Cobble Hill (@cobble_hill) on Aug 11, 2017 at 6:09am PDT

Lou Hammond Group: A “jack-of-all” company, focusing on public relations, branding, digital marketing, creative services and strategic planning.

Offering their services in a wide spectrum of categories including, destinations, food, and wine, hospitality, economic development, cruise, rail and retail, lifestyle, real estate and technology industry, Lou Hammond continues to see the results of their hard work.

In their deep basket of clients, one of their most notable has been working them since 1986. This client is the notoriously lavish, Mandarin Oriental Hotel Group; an international luxury hotel investment and management group with locations in Asia, Europe and the Americas. Lou Hammond has taken the class and refined style of these properties and captured the pure essence of it in their management of the Hotel Group’s website. Take a look by following this link!

.@5ChurchCharleston’s dream team presented @MUSCkids with a $10,000 check signifying their ongoing partnership and support of their new MUSC Shawn Jenkins Children’s Hospital- scheduled to open in 2019! Pictured above from left to right: Owner Patrick Whalen, General Manager Tom Marino, Operations Manager Rachael Kean, Executive Chef Adam Hodgson and Michelle Dorman from the MUSC Children’s Hospital Fund.

A post shared by Lou Hammond Group (@louhammondgroup) on Sep 15, 2017 at 1:13pm PDT

Push Digital: A socio-political digital marketing firm that specializes in all things digital.

Incorporating targeted advertisements and advocacy support for groups throughout the nation, Push is all about “positive vibes” and the embodiment of the idea, “work hard in silence, let your success be your noise”.

Since Push’s inception in 2010, it has made headway in numerous campaigns and advertising spheres around the nation, most notably, Marco Rubio’s presidential campaign, SeaWorld’s crisis management operations, Airlines for America, and many more.

From online advertising to branding and identity design, Push specializes in numerous functions that help their clients succeed. Recently, Push has reached an incredible milestone as their SeaWorld ad, “Park to Planet,” has been named, “Breakthrough Ad of Q3 for 2017” by Ace Matrix.

If you haven’t been fortunate enough to come across it, the ad tells the real story about a company that truly loves animals, in, and outside of its parks. Check it out here!

Fuzzco: A marketing company that prides itself on their playfulness, dedication, creativity and an awesome staff that fosters a can-do attitude,

A marketing company making headlines on two opposite sides of the map, having one office based out of Portland, Oregon and the other out of Charleston, South Carolina, Fuzzco is slowly but surely becoming a digital Goliath in the industry. Fuzzco stands out by specializing in a wide spectrum of talents.

Just a few of their capabilities include naming, branding, web design and development, e-commerce, strategy, packaging, illustration, photography, and video. Some of their most well-known clients include Google, Etsy, and OBEY, to name a few. Fuzzco really does it all, they have had such great success in the digital spectrum that they have rightfully made their way into The New York Times, Wired Magazine and The Food and Wine Magazine as well.

Take a look at some of their current work by clicking here!

Cannon Beach. Soaked to the bone and couldn’t feel more alive.

A post shared by Fuzzco (@fuzzco) on Oct 21, 2017 at 7:13pm PDT

Hook: A company with a wholehearted belief that great creative is more valuable than media dollars

Yet another seemingly “small” marketing firm in Charleston, Hook has been growing since their inception. Like its other digital marketing counterparts, Hook has continually challenged the status quo and far exceeded the expectations for a typical small business. Comprised of a staff of creative thinkers and strategists that believe that all brands should be different while also ensuring they remain relevant and appealing to the consumer.

Hook has coined some of what they believe are the most important rules to follow in digital marketing,

  1. Be different, people tend to remember the guy with the Mohawk more than the guy with the 9 to 5 haircut.
  2. Bite your tongue; make sure the timing for your message is right.
  3. Speak the same language as the consumer, even if it feels foreign.
  4. Drink the Kool-Aid. Have confidence in the brand.
  5. Scream while others are silent. Stand out from the crowd.
  6. Be willing to take risks, the bigger the risk…the bigger the reward.

Hook has some pretty great rules to follow for a successful marketing campaign but ironically relate on a personal level as well! If you feel like taking a look at what this company is really about, their website captures that feeling.

Full suite of materials from the HOOKers for @thegadsden sales office. This building is going to be amazing. Gold foil on black busoness cards, field notes guide with illustrated history of Charleston, newspaper FAQ, pocket folder, offset floor plans and what? A flippin custom scented, handmade candle from our own Amanda Mathis? Stop it right now! #logo #chs #hookusa #wannago #logodesign #brandidentity #corporateid #eastwestpartners #design #graphicdesign #lowcountry #chucktown #menudesign #packaging #branding #thegadsden

A post shared by @hookusa on Aug 3, 2017 at 7:08pm PDT

There is no such thing as a company too small to make big headlines, and there is no refuting the fact that these Charleston marketing firms have made a name for themselves. They continually help their clients succeed and do so tirelessly, with the end goal in mind to make a difference in society.

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News

economic

Yelp Names Charleston A Top-Five City For Economic Opportunity

Featured Image Credit: Charleston CVB

According to an internal measure, the largely renowned company Yelp has created, Charleston is the fifth-best city for economic opportunity. Factors such as how many people leave reviews in a city, how many people visit businesses’ pages, and how many businesses open and close each year attribute to this new measurement. As of this month, Charleston has the second-fastest rate of expansion in the country according to Yelp’s new measurements.

While Yelp is most commonly known for its reviews on businesses and a helpful guide for knowing which coffee shop is the best in your area, the 13-year-old company is also helpful in deciding where to open a business.

The Yelp measure of business openings is a relatively new way of calculating economic growth. But according to Harvard Business School researchers, it closely matches census figures, even though it can offer results years earlier. It is also more up-to-date than official government statistics.

FirstString is a biotech startup in the Charleston area founded by Dr. Gautam Ghatnekar at the Medical University of South Carolina. It raised around $6.5 million and is aiming for millions of more dollars in financing. In their securities filing earlier this month, the company is also aiming to sell $15 million of stock after raising more than two-fifths of that sum. FirstString is in the process of developing a therapeutic gel, Granexin, for treating radiation exposure and diabetic foot ulcers.

The industry is trying to establish a firm footing in South Carolina, as it is expected to have a large economic impact.

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