Local Marketing Agency Explains Why They’re In Charleston

Feature Image Source: FB / Push Digital

For the seventh consecutive year, Charleston, S.C.is the number one city in the entire country.

With a booming population, beautiful scenery and beaches, a growing tech scene, and one of the best culinary scenes in the world, it’s no surprise that the Holy City has found itself atop of Travel + Leisure magazine’s Best United States Cities list once again.

The charm of the city is something locals have known all along and unsuccessfully tried to keep a secret from the rest of the world.

As the city continues to grow and expand, it’s found itself as a hotbed for digital and creative professionals in the Southeast with unprecedented growth in the media, web/digital, and graphic design industries, rivaling big cities like Charlotte, Atlanta, and New York. This growth has given rise to new, niche marketing and public relations firms that operate outside of traditional marketing/PR centers.

It was for these reasons that one firm, Push Digital, decided to move their headquarters to Charleston. Founded in Columbia as a political consulting and advertising firm, Push Digital saw the extraordinary growth rate of Charleston and officially moved their headquarters in 2015.

Perhaps because of the incredible scenery, the lower cost of living, or just good ole Southern culture, Charleston’s rise in the marketing and media space means big brands no longer have to pay big city prices for advertising and marketing. Companies of all sizes are beginning to see this trend and leaving the big cities for Charleston.

After expanding to Charleston, Push Digital had brands knocking on their doors and since then the firm has gone on to work with several Fortune 500 clients including SeaWorld, HSN, and Kmart; national nonprofit organizations such as Stop Soldier Suicide; and many other brands.

The firm still continues its work in political campaigns and advocacy, helping several U.S. Congress members get elected and even running a presidential campaign for Marco Rubio during the 2016 election.

A key factor in their success?

Founder and CEO, Wesley Donehue says it’s because “thousands of young, energetic, hardworking, and creative people come to Charleston, they want to live here because this place is so awesome, which means we get, and you get, to work with the cream of the crop.”

Because of Charleston’s popularity with creatives and ability to attract artistic talent, Push Digital is able to compete with the “big city” firms who have traditionally dominated the marketing space – at a lower price point. These two factors, combined with Wesley Donehue and his team’s experience in creating messaging that resonates for big brands, have led the once-small firm’s growth into one of the premier, digitally-integrated marketing firms in the country.

We wouldn’t be surprised to see this firm continue to grow and continue to take over market share from the larger, slower and more expensive NYC, Chicago, and L.A. agencies.

What do you think is the next big industry for Charleston?